SoftBank didn’t say what percentage of those new subscribers purchased iPhones, but it was likely significant, given deluge of pre-orders and massive lines for the iPhone 4 when it first arrived at market. Said a SoftBank spokesperson, “The release of the new iPhone contributed to subscriber gains.”
It most certainly did. According to Tokyo-based MM Research Institute, 1.7 million iPhones were sold in Japan in the fiscal year to March 31. That’s 72 percent of all smartphones sold. SoftBank is going to milk its iPhone exclusive as long as it can.
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