Unbeliverable! Sony will Layoff 10,000 jobs worldwide by the end of this year.

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According to the Japanese" Nikkei news" report, Sony will be the first to lay off 10000 people worldwide at the end of this year, accounting for about 6% of the total number of employees. In addition, Sony calls 7 executive directors including Stringer to return bonuses.

Sony has been suffered deficit for 4 consecutive years, so the new CEO Pingjingyifu has been under great pressure. Sony last fiscal year net loss is expected to reach 220 billion yen (about $2.9 billion), much higher than previously expected 90 billion yen (about $1.2 billion).

The company announced last month, after Pingjingyifu have been served in the CEO, he will direct management predicament of the television department, and restructuring the company business.

Pingjingyifu replaced Howard Stringer as the new boss at April 1st, and he would be planning business for sony on Thursday.

The 51 year old Pingjingyifu said when he just came to power, he will not hesitate to exit the business without competitive. He said:" according to Sony's current situation, I have a strong sense of crisis. In order to Sony's future, we will not hesitate to make a painful choice, because of the rival and current environment will not wait for us."

According to reports, half the job cuts will come from Sony chemical and small LCD business integration. It is not clear whether the company in Japan and overseas redundancy ratio. Japan's biggest electronics exporter and by the end of March 31st the total employees reached 168,200.

Sony declined to make any comments.

"The news" report will be to push up stock prices, for the market is expected to promote their business." Japan Shinkin asset management company chief fund manager Naoki Fujiwara says.

Because Pingjingyifu once led the PlayStation game business profitable, he was highly acclaimed. He will introduce a new management team, and has personally taken leadership of Sony TV service, which has been expected to be at loss for eighth consecutive years. He had set out to revive the television business. Sony exited out of the panel factory joint with Samsung, and this will save about 50 billion yen cost for Sony TV service.

Stringer will be as Sony chairman in June this year, after the general assembly of the shareholders, in his 2005 June as the Sony CEO, replaced the department leaders to strengthen cooperation, and laid off 30000 people return to profitability.

In 2000September Sony 's $200 billion, but now only $20 billion, apple and Samsung respectively reached 591 billion and 171 billion dollars.

"I expect the new president Pingjingyifu will cut unprofitable departments, and make the reconstruction of the company." Naoki Fujiwara said.